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Corporate Strategy

Globalisation, the growth of economic interconnections and technological developments
are changing empirical strategic approaches.

Nevertheless, strategy remains a key issue. Dominant positions are changing at 
an unequalled frequency, and the distance between winners and losers is increasing.

In order to face new challenges, strategy leaders must interpret these risks and adapt to a wide variety of economic environments, which requires specific methods and skills.

Some organizations are successful in achieving their objectives and their employees feel committed and satisfied with their missions. However, only 20% of companies reach this stage. Thank to us you will belong to this 20%.


Our many years of research suggest that growth is largely determined by the markets with which companies choose to align. It is essential to identify the right trends and take the necessary measures to exploit them. However, many companies passively manage their assets through a simple annual review, mainly financial, and miss opportunities.

Our extensive expertise, tools and experience make us a unique partner in advising clients on their activities to generate more value.


High-performing companies are pragmatic and dynamic resource reallocators. These companies continuously grow by investing in their existing businesses, developing or acquiring their major and strategic assets, and disposing of unprofitable parts. They are more resilient to increasing change, more likely to remain independent and create more value, especially in times of economic turbulence.


Yet most companies are slow to move their resources. Each year, they follow the same processes for strategy development, capital planning, talent management and budgeting. Each year, the result obtained is only slightly different from the previous year and the year before. To paraphrase Albert Einstein, they do the same thing over and over again but expect different results.


We help our clients design more effective strategic planning processes to overcome the inertia that hinders growth and prevents the active reallocation of resources. We have developed proven tools and techniques to help leaders move beyond the status quo and overcome processes and behavioural barriers that impede it.


Companies often have difficulties with their strategic management and planning processes. It can be difficult to reconcile short-term returns with long-term strategic objectives. It can also be difficult to create the conditions necessary to execute strategies. 

We help companies strengthen their strategy development processes, make better decisions and implement them. We can help our clients find solutions to specific problems or design a whole new approach to strategic management and planning.


Winning strategies are based on more than optimistic schedules; they are based on bold and impartial decisions. The implementation of processes based on a behavioural strategy reduces the impact of cognitive biases that can affect crucial decisions made by even the most experienced managers of the best companies.


We also help clients determine who should manage the strategic planning process. While leaders remain ultimately responsible for strategic decisions, in many organizations, they are increasingly turning to a strategy manager to develop and implement effective strategies. 

We develop tailor-made solutions adapted to the culture, organisational structure, team responsibilities and processes of a company.

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